Homeloans leads the non-bank pack
Number 1 in broker survey 
Homeloans Ltd has been awarded top scores by brokers around Australia in the 2011 Brokers on Non-Banks survey, conducted by MPA magazine.
Mortgage brokers were asked to submit their favourite three non-banks in 12 categories*, and votes were then tallied to give the top three lenders in each category. Intermediaries were also asked to name their preferred non-bank to ascertain overall favourites. Homeloans was named Number 1 overall and in all categories bar one (where the company scored second).
Tony Carn, Homeloans’ general manager third party distribution, says the award further validates that Homeloans’ strategy is the right one.
“It’s very humbling,” he says. “We have invested heavily in being an alternative solution of choice for borrowers when seeking advice from their mortgage broker.
“Mortgage broking continues to play a dominant role in helping Australians meet their borrowing needs, so it is critical for us to provide superior service and support to the market. Professional brokers need to provide their customers with a wide range of options when choosing the right home loan partner.”
Carn says the survey and Homeloans’ award highlight that there are great alternatives available to the big banks – “well beyond great products and interest rates.”
“Providing superior broker support, a comprehensive range of credit options, leading technology and quality marketing are essential ingredients in helping brokers to build their business and for consumers to have a wider range of options available to them,” Carn adds.
Commenting on the rapidly evolving and increasingly competitive lending environment, Carn says it’s vital for non-bank lenders and brokers to work together to provide consumers with choice – particularly in the shadow of rising levels of poor sentiment towards larger banks.
“Competition is vital, even more so since the elimination of deferred establishment fees,” Carn says. “Homeloans now offers a range of competitive products without DEFs, plus we have not increased any application fees or interest rates. This really places Homeloans on a level playing field with the banks.”
Homeloans recently launched a new broker service platform which will allow it to provide an even better experience.
“We recognise the challenges brokers will face in the future, and respect ownership of the relationship they have with their clients. In a market increasingly dominated by channel conflict, our aim is to be clearly recognised as a business partner of choice amongst the industry’s most respected mortgage specialists,” Carn says.
“Homeloans products and services are available to borrowers through all leading brokers, and we thank our broker and aggregation partners for their ongoing engagement and support.”
*The categories that Homeloans achieved first in were:
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BDM Support
| Customer Support
| Interest Rates
| Internet Platforms
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| Marketing | Product Innovation
| Product Range
| Satisfaction with
Credit Policy
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Overall Service Levels
| Transparency of
Commission Structure
| Turnaround Times
| Broker Support
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